Category Archives: marketing

How far would you go to choose a better diet?

The controversial subject of calories, their intake and striking a balance. A simple equation is calories in v calories out equals whether you gain or lose weight.  And no, this isn’t award winning science but…. What gets measured get managed … Continue reading

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Some numbers that need washing down with a strong cup of coffee?

That coffee drinking habit is also getting more expensive. Each visit is worth, on average, about £4.07. Comparing this with the numbers Allegra produced in the last few years means we think the average cost of each visit has risen by about 5% / year Continue reading

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Explore the opportunity to add a little more revenue to every drink you sell

Industry research suggests that an average coffee-shop customer is worth about £3.20. A quick way to increase that is flavoured syrups. A 1 litre bottle of syrup should generate about £30 in additional revenue. How? Offer a range of flavoured … Continue reading

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Intellectual Property (IP) -Why it’s not very clever to ignore it!

Don’t think you have any intellectual property? It’s the sort of thing that other people create, right? Then let me challenge you. Do you make a product? Do you have a shop or offer a service? Do you advise other … Continue reading

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Ubiquitous milk, available everywhere!

So what is all the fuss over milk prices and what has it got to do with coffee shops? After coffee (ethically sourced or otherwise) coffee shops use shed loads of milk. However, individual coffee shops and small chains tend … Continue reading

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Your test results are available! (our on-line survey results are in)

In July we conducted a short on-line survey. The participants were adults across the whole range of ages and fairly evenly split male/female. Some of the results look similar to previous surveys of this type so we are confident that … Continue reading

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Ooh that’s a bit Smooth- for a coffee shop

Smoothies seemed to first emerge as a ‘category’ back in 1998 when other countries such as Australia and America were talking about them. In reality they were as much about being fruit (vegetable) and a healthy ‘alternative’ to the dairy … Continue reading

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