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Summer at last, so time to think about Christmas then?
Hard to imagine that winter is just round the corner! Yes I know it is June but in two weeks the nights start to draw in, the summer holidays start and as we know, ask any child and the holidays … Continue reading
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What is the point of being different, and why are those who claim to be not? A short rant at food service wholesalers.
Lots of food retailers, wholesalers and food service providers claim to be different and moreover, they claim one of their ‘point of difference’ is their local sourcing. Now I am the first to point out that just because something is … Continue reading
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Tagged coffee, difference, food and drink, imports, price, Taste of the West, tea, wholesale
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Provenance ain’t where it’s at?
As a food and drink marketing person I have advocated the importance of ‘who made it, where it’s made, why it’s made that way. Why? Because we have all been told that it is an important issue for consumers and … Continue reading
Ubiquitous milk, available everywhere!
So what is all the fuss over milk prices and what has it got to do with coffee shops? After coffee (ethically sourced or otherwise) coffee shops use shed loads of milk. However, individual coffee shops and small chains tend … Continue reading
Posted in coffee, Coffee Syrup News, Industry News, marketing, Uncategorized
Tagged milk, Organic, prices
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Your test results are available! (our on-line survey results are in)
In July we conducted a short on-line survey. The participants were adults across the whole range of ages and fairly evenly split male/female. Some of the results look similar to previous surveys of this type so we are confident that … Continue reading
Posted in Coffee Syrup News, flavours, Industry News, marketing, Uncategorized
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Ooh that’s a bit Smooth- for a coffee shop
Smoothies seemed to first emerge as a ‘category’ back in 1998 when other countries such as Australia and America were talking about them. In reality they were as much about being fruit (vegetable) and a healthy ‘alternative’ to the dairy … Continue reading
Posted in Coffee Syrup News, Industry News, marketing, Product News, Uncategorized
Tagged coffee, coffee syrups, fruit smoothies, smoothies
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The Truth about why people go to coffee shops
The unwritten contract, between customers and coffee house owners: ‘ Yes; you can come in and dry out and warm up- you just have to spend some money in return!’ This is the truth behind why people go to coffee … Continue reading
Posted in Coffee Syrup News, Industry News, marketing, Uncategorized
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What’s so funny?
We were involved in organising a small conference on social media marketing. The secret of which turned out to be ‘content’ or as we might understand it, being interesting. What gets peoples interest more than anything else? Things people find … Continue reading
Posted in Coffee Syrup News, Industry News, marketing, Uncategorized
Tagged coffee comedy syrups business
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