There seems to be two schools of thought on flavours in coffee shops; well there are three of course because there are still a few unreformed luddites who refuse to acknowledge flavours, but let’s ignore them.
One view is that you only ever need about four or five flavours and that will meet most needs.
The other view is that you need lots of different flavours because there are so many options and you need to have the newest flavours that are ‘in-season’ and by that we mean whatever Starbucks are promoting.
Now you would expect the producer of flavoured syrups to suggest you should have an absolute plethora of flavours and of course should that be your wish that we are happy to supply. Contact us here; http://www.malmesburysyrups.co.uk http://www.facebook.com/coffeesyrups
However, not sure that would be our approach. Obviously you want the right flavours. But, who decides what they are? What’s in fashion? Starbucks? Costa? Surely not? No, my radical idea is that YOU decide on the flavours.
Two things flavours need to do – pull in the crowds, and then please them.
Crowd Pullers
These are the ones that drag folk in – the seasonal ‘must have’ flavours, often at Christmas when consumers are wandering around looking for excuses not to shop and decide to meet friends in coffee houses instead. They will be closely questioned in offices and other places of work- “have you tried such-and-such’ flavour. Some of these turn into new all-year-rounds and others disappear without trace. Ginger Bread flavour has become a basic staple after being a Christmas flavour- we all remember that. But, how many people remember Bar-b-q hedgehog flavour? Exactly !
Crowd Pleasers
These are the basic staples that you would expect every coffee house to have Vanilla, Caramel, Hazelnut among the few. Crowd pleasers, because these flavours are always popular. Aren’t they? Well, in recent times tastes are changing and these are now not the only ‘Crowd Pleasers’.
So what are these new Crowd Pleasers – or ‘must have’ flavour? Ginger Bread might be regarded as one, certainly a seasonal flavour. But it doesn’t matter if this isn’t the flavour that Starbucks and Costa have decided they will promote, although it might help if it is. A seasonal flavour just needs to taste great, capture the imagination and most importantly have the one feature that all flavours should have. We had a hit with Christmas Cake flavour and sold full pallet loads. Why?
Fun!
That’s right. The real secret ingredient that any flavour needs to have so that it can make great bespoke drinks on the board is FUN. So whatever you think of flavours, make sure you have a Fun one.
http://www.malmesburysyrups.co.uk http://www.facebook.com/coffeesyrups
Crowd Pullers
