This year we seem to have started Christmas early. Our on-line sales have picked up and people seem to be buying more.
Last year we put the Christmas rush down to the bad weather. This year we can’t use that excuse. So what has changed?
We have managed to develop the 4 x 50ml box’s which allows us to offer a new gift-pack that is probably and ideal stocking filler.
More interesting to us is the orders for these as corporate gifts. We have already supplied 250 for one local firm as they have tailored it to include there branding and a seasonal message.
A flavour of the season
Chocolate does also seem to be the theme at the moment too. It’s popularity more so in the winter than the summer?
We are convinced that there is a relationship between the time of year and which flavours people choose. Banana and Strawberry are summer flavours. Chai, Cinnamon and Ginger are winter flavours. Chocolate based flavours are a pre-Christmas. However, Christmas cake flavour has been a big hit with the coffee shops. The idea is driven by the taste for something a bit more fun.
Grown up Flavour
Mulling syrups has been a big hit again and in the running for a big award! Competing against Asda and Morrison’s our Mulling Syrup is proving a hit in ordinary apple juice as well as wine and cider. See how to make it here. http://www.youtube.com/watch?feature=player_embedded&v=tCyAD3bvB60
Overall, you would have to say that it is the season to be cheerful. Our flavours will hopefully help cheer folk up too.
JT Oct 2011